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But within just a few shows, Chris and his quotable phrases had gripped us all, and WWTBAM became the must-see TV quiz of the moment.
WWTBAM generates data which can help Brown judge how many people are putting aside for a rainy day, and how much more dosh he must find for future state pensions.
But Ican't be bothered with all the hassle or cost of calling the WWTBAM hotline, the rewards of The Weakest Link seem disproportionate to the abusecontestants receive and, given that I already possess a hardback dictionary, Countdown, too, is out of the question.
Chris Tarrant's amiable bonhomie and paternalistic approach to his contestants continues to leave WWTBAM well ahead of its gathering quiz show rivals.
Sadly there is no PQT so egg-headed David can only console himself with the knowledge that the greatest golfer ever to have walked up the middle of a fairway would never have known the answer to the WWTBAM pounds 1million question: "What would grow if you planted the seeds of Quercus Robur?"
And I came across WWTBAM?, the game show hosted by Chris Tarrant (who doesn't seem to have aged a day since his Tiswas days) as a new group of wannabes hoped to have the fastest fingers first to be in with a chance to win pounds 1m by answering 15 questions correctly (Live Who Wants To Be A Millionaire?, ITV1 Wales, Monday, 9pm).
But I can't be bothered with all the hassle or cost of calling the WWTBAM hotline, the rewards of The Weakest Link seem disproportionate to the abuse contestants receive and, given that I already possess a hardback dictionary, Countdown, too, is out of the question.
The network at www.orange.co.uk already has 16 games available and WWTBAM will be an SMS text-based game, following the format of the TV quiz with a minimum 2,000 questions.
In their survey, BT found out that there was very little that most of us wouldn't do to earn a million quid - run through our town centre naked or sleep with our worst enemy - and this made me think that, by simply asking general knowledge questions WWTBAM is probably the dullest format possible for generating new millionaires - especially as it hasn't managed to create a single one yet.
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