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WTKDWhy This Kolaveri Di (song)
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He even 'pencilled' the Why This Kolaveri Di duo of actor Dhanush and music director Anirudh Ravichander in a different light.
"Why This Kolaveri Di" was released on YouTube on November 17, 2011, and made available on a range of media platforms including FM radio programs, television channels, as a caller tune for mobile phones, and as a digital file for download and circulation.
Dhanush received international attention with his popular song "Why this Kolaveri Di".
In Tamil category, Dhanush won the best play back singer (male) award for "Why This Kolaveri Di" song.
(1.) "Why this Kolaveri di?" (Why this anger?) is a song based on a Tamil ghana (folk tune) released in 2011 as a part of the soundtrack From the film Aloonu.
But as soon as the game got over, the music changed to Bollywood hits like Rock and Roll Soniye , Mundeya Tu Vach Ke Rahin and last year's pan- India chartbuster Why This Kolaveri Di .
The campaign made an enviable profit of over 6 crores with zero investment, using strategies like options of caller ring tones, subtitles for non-tamilians and uploading it all over Youtube, Facebook and Twitter to create a buzz around the 'Why this Kolaveri Di' phrase.
The recent Tamil folk ballad, 'Why this Kolaveri di,' which will soon be featured in an upcoming Tamil movie, is a perfect example.
MUSCAT: Usha Uthup, the original diva of Indian pop music, who has made the Indian audiences tap their feet with her songs for the last 42 years, said Dhanush's Why this Kolaveri Di is a simple song that anyone can sing.
She knew how to keep the audience charged up throughout her one-hour performance, moving from popular hits to regional language songs such as Why This Kolaveri Di in Tamil, Nenjinullil Neeyanu Fathima and Ente Keralam Ethra Sundaram in Malayalam, and a couple of songs in Punjabi, Assamese and Bengali.
Tamil actor Dhanush, who is on a winning phase post the success of "Raanjhanaa", won two awards - won awards for best actor (male) for his role in Tamil film "3" and best playback singer (male) for the song "Why This Kolaveri Di" ("3") which won him national fame.