WOMMA

(redirected from Word of Mouth Marketing Association)
AcronymDefinition
WOMMAWord of Mouth Marketing Association (also seen as WMMA)
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References in periodicals archive ?
Likeable Media is recognized as one of Facebook's top 90 Preferred Marketing Consultants, and is the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA).
The Word of Mouth Marketing Association announces a coast-to-coast event that celebrates the social media marketing that gets customers talking.
Incredibly valuable organizations, such as the Social Media Business Council and Word of Mouth Marketing Association, move to help educate (via collaboration!) both large and small companies about social media for business.
The Word of Mouth Marketing Association has about 350 members from agencies such as Edelman and Ogilvy to marketers such as Yum Brands, and even nonprofits such as Mothers Against Drunk Driving.
The Word of Mouth Marketing Association (WOMMA) issues changes to its Ethics Code of Conduct to help define best practices, unacceptable practices and baseline rules for word of mouth marketing, including:
There is now a Word of Mouth Marketing Association that defines the practice as "a pre-existing phenomenon that marketers are only now learning how to harness." Types of WOM include buzz, viral, community, grassroots and cause marketing, product seeding, conversation creation and brand blogging.
The Word of Mouth Marketing Association (www.womma.org) may be a helpful resource.
Fanscape is located in Los Angeles, CA and is a member of the Word of Mouth Marketing Association. For more information on the company please visit: www.fanscape.com.
WOMMA (The Word of Mouth Marketing Association) estimates that a negative experience with a product can stimulate the individual to share their experience and displeasure with several others and in recent years the Internet multiplies this effect.
WOMMA, the Word of Mouth Marketing Association, outlines its ethical guidelines as falling into three buckets: honesty of relationship, honesty of opinion and honesty of identity.
The Word of Mouth Marketing Association (WOMMA) formed in 2005 and at last count, boasts 391 members.
A newly formed Word Of Mouth Marketing Association (WOMMA) has plans to make what's now a guerilla tactic into a legitimate practice.