Likening the economic system to a computer operating system, Barnes (cofounder and former president of Working Assets Long Distance
) suggests that Capitalism 2.0 has become obsolete because it damages the environment and widens inequality.
Peter Barnes, co-founder of Working Assets Long Distance
and Credit Card Services, and writer for Newsweek and the New York Times, says capitalism needs an upgrade.
Employees of Working Assets long distance
telephone service have donated money to plant 5,100 trees in AMERICAN FORESTS' Trees for Tigers project.
In its first year Working Assets Long Distance
has signed up 50,000 customers; my mission is to invent a direct mail package that will convince 50,000 more to join.
consumers spend as much as $110 billion annually on products they identify as "socially or environmentally progressive," buying them from such green companies as Seventh Generation, Real Goods, Working Assets Long Distance
, Tom's of Maine, Deja Shoe, Smith and Hawken, The Body Shop and Ben and Jerry's.
The granddaddy of these services is Working Assets Long Distance
(WALD), which launched the socially responsible phone business more than 10 years ago.