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Throughout the early '90s, XMission not only provided a connection to the World Wide Web, but for Utah customers, was also synonymous with the Internet itself.
More often than not, [these users] were connected to XMission already, so they made that recommendation to other people," Ashdown says.
Word of mouth marketing, combined with a national media blitz around this new technology, helped XMission grow from 500 to 5,000 members in 1995 alone.
Companies like .1-800 CONTACTS, XMission, Bank of Utah and Big-D Construction are just a handful of Utah-based companies that continually seek out ways to spread cheer to others throughout the year.