YVWAYadkin Valley Winegrowers Association (North Carolina)
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As with many wineries, the members of the Yadkin Valley Winegrowers Association (YVWA) in North Carolina are constantly looking for new ways to add value to their grapes.
In 2004, the YVWA received a Value-Added Producer Grant from USDA Rural Development for working capital to market wines of member wineries through a retail wine store at the Charlotte-Douglas International Airport.
While the airport store still is a relatively fresh concept, it appears to have been very successful for the YVWA. The airport wine bar is a good example of how, through the assistance of a USDA Value-Added Producer Grant, agricultural producers were able to start a new venture that would not have been possible otherwise.