For enterprise companies without the in-house expertise, outsourcing to a company such as ZAAZ that specializes in analyzing this data can be extremely beneficial and cost effective; often yielding significant ROI.
ZAAZ consulting services are designed to help marketers improve results and demonstrate the overall value of the Web to their businesses.
"Google Analytics is a powerful standalone tool, but many marketers are seeking more -- they need help in understanding how to decipher and more effectively use Web analytics to identify opportunities for improvement and act on the findings," said Shane Atchison, CEO and co-founder of ZAAZ. "We're pleased to partner with Google to help their enterprise clients get maximum value from Google Analytics by providing a comprehensive range of consulting services that addresses their needs."
ZAAZ helps marketing executives and their entire organizations solve their measurement challenges by providing value-added Web analysis and optimization services including:
For more information about the full range of services offered by ZAAZ, visit http://www.zaaz.com.
ZAAZ is an interactive agency that provides performance-driven design services to a wide range of clients including Microsoft, Converse, E*Trade, Qwest, Alcoa, Blockbuster, Expedia, Reuters, T-Mobile, National Geographic and others.
Years ago, ZAAZ recognized a gap in the interactive marketplace.
Founded in 1998, ZAAZ is privately held and has offices in Seattle and Portland.