ZASTZhejiang Association for Science and Technology (China)
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"There are 300 fragrance brands out there, but this one is different from all others," says Zast. "A given number of people (about 10% of the population) like the way musk smells, and 10% is a huge portion of the market.
Zast hopes that |Musk.sup.2~ will help the company boost sales among men as White Musk did among women.
"We have used a rapid-fire series of spirited images, exotic settings and interesting people to evoke excitement and sensuality," says Zast.