Ms Kenewendo said the ZITF provided a platform for participating countries to link businesses with potential investors and buyers as well as to showcase new industries, technology and improved products from different sectors of the economy.
She said Botswana's participation at the ZITF was mainly to continue to expose and introduce Botswana products to the Zimbabwean market, expand market share for existing products and also forge meaningful networks with key players in the Zimbabwean economy.
ThabetheaACAOs spokesman Sidwell Medupe said the ZITF
was a multi-sectoral, multi-national expo which is widely recognised as the largest intra-regional trade fair south of the Sahara.
The agricultural show, a major component of the ZITF, graphically demonstrated the fair's collapse.
"Before the chaotic land grab campaign launched in 2000," says Nhuka, "the Bulawayo agricultural show used to be a key component of the ZITF, with mainly white commercial farmers showcasing their cattle, sheep, goats, chickens and various crops.
ZITF chairman Steven Windinge attributed the nearly two fold increase in business to the removal of trade controls under the country's economic reforms.
Building on this year's success, Zimtrade, which runs the ZITF, will reduce the number of public days from four to three at next year's event.
The 58th edition of the Zimbabwe International Trade Fair (ZITF
) began on Tuesday, 25 April 2017 with a total of 367 direct exhibitors participating.
South Africa is currently represented at the ZITF by a business delegation.
In addition, Maso extended the services of the embassy to the business delegation and urged them to put in a good showing at this years ZITF.
The deputy minister said : "As the ZITF
has a strong international orientation, it will offer regional and international business contacts to the South African exhibitors.
Last week, the carrier temporarily returned to the air with flights on the Harare, Bulawayo and Victoria Falls route to service the Zimbabwe International Trade Fair (ZITF
), but management said limited domestic services will be operates as for now and International flights, including the airline s cash cow Harare-London route will remain suspended.