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ZMETZaltman Metaphor Elicitation Technique (Olson Zaltman Associates)
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The new technique also appeared in Harvard, with Professor Gerry Zaltman on forefront and is based on conscious and unconscious retrieval of thoughts using neurobiology, psychology, semiotics, linguistics, art theory, called ZMET (Zaltman Metaphor Elicitation Technique).
One of the methods for understanding customers is a newly patented research tool, the Zaltman Metaphor Elicitation Technique known as ZMET.
To achieve these purposes, this article uses the Zaltman Metaphor Elicitation Technique (ZMET) to map adolescents' mental models.
With the consumer-oriented research process for which Astorino and fathom are becoming known in healthcare design--in this case using the ZMET (Zaltman Metaphor Elicitation Technique) market research tool developed by Harvard University-based Olson Zaltman Associates--researchers probed patients, families, staff members, and administrators alike, about what a children's hospital meant to them emotionally.
Using the Zaltman Metaphor Elicitation Technique, a methodology that offers insights about human decision making through metaphors and storytelling, researchers conducted consumer-focused studies to understand the attitudes of LMI households toward money and saving.
We recently used a modified Zaltman Metaphor Elicitation Technique (ZMET) with focus groups made up of only Generation Y participants.
264) reviews recent metaphor research, and the Zaltman Metaphor Elicitation Technique (ZMET) is presented as a projective method able to tap into deep meanings.