ZMET

(redirected from Zaltman Metaphor Elicitation Technique)
AcronymDefinition
ZMETZaltman Metaphor Elicitation Technique (Olson Zaltman Associates)
References in periodicals archive ?
One of the methods for understanding customers is a newly patented research tool, the Zaltman Metaphor Elicitation Technique known as ZMET.
To achieve these purposes, this article uses the Zaltman Metaphor Elicitation Technique (ZMET) to map adolescents' mental models.
Using the Zaltman Metaphor Elicitation Technique, a methodology that offers insights about human decision making through metaphors and storytelling, researchers conducted consumer-focused studies to understand the attitudes of LMI households toward money and saving.
We recently used a modified Zaltman Metaphor Elicitation Technique (ZMET) with focus groups made up of only Generation Y participants.
264) reviews recent metaphor research, and the Zaltman Metaphor Elicitation Technique (ZMET) is presented as a projective method able to tap into deep meanings.
Our purpose is to introduce the Zaltman Metaphor Elicitation Technique, ZMET, a patented research tool designed to (1) surface the mental models that drive consumer thinking and behavior, and (2) characterize these models in actionable ways using consumers, metaphors.