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References in periodicals archive ?
"Consumer-generated content is having a substantial influence on the purchase process, regardless of a consumer's age, income level or location.
The chain has partnered with Bazaar-voice to leverage consumer-generated content by allowing shoppers to create and share ratings, reviews and Q&As about products and brands on
His topics include methods, genre criticism and consumer-generated content, auteur criticism and social media, cultural criticism and the cell phone, and ethnographic criticism and video games.
Noticeably fewer consumers were prepared to pay for consumer-generated content such as blogs (13 per cent), video (21 per cent), and content on social communities or forums (27 per cent).
Luxid for Sentiment Analysis lets companies analyze consumer-generated content to make business decisions, tapping into such subjective areas as perceptions and feelings.
"It enables a company, whether it's the Travel Channel or the NFL, to take that professionally produced content and user-generated content or consumer-generated content and create an environment where that content can be interacted with, commented on, rated, and distributed," explains Cynthia Francis, CEO and co-founder of Reality Digital., an online provider of motocross, biking and racing equipment, selected the combined solution to make better use of consumer-generated content, Omniture said.
The growth in new media has been driven largely through the creation and distribution of consumer-generated content. Businesses looking to capitalize on this trend have begun to create promotions designed to engage consumers by encouraging and rewarding the creation of new content that enhances their brand.
Their website, easily useable by students, has capitalised on the rise of social media and online consumer-generated content, and provides reviews of placements based on the student's role, company and area in which they lived and socialised.
Youens said phenomenal recent growth of peer-to-peer and consumer-generated content for videos, music, games and graphics is driven by consumers' urge to create, to share and to trade.
Two of the authors in this section, as do others in the book, note the shift in content; in particular consumer-generated content and interactive gaming, both of which will have a profound influence on the industry.
"Areas I think will grow tremendously in the future include consumer-generated content, like YouTube.