The IMMAP Digital Measurement Board's thrust this year is about ensuring Application and Adoption of the DMB's E2 framework and addressing the other areas of digital measurement where we need to provide a POV for the industry
As we grow our members and our number of initiatives, we should also be investing in IMMAP as in organization not just in terms of personnel but also on capability.
And to jazz up the event a notch, IMMAP DigiCon is giving away 10 drones to 10 lucky delegates
Instead of the annual IMMAP Summit this year, it's the IMMAP DigiCon: Power of X, Digital Multiplied that integrates the Mobile Marketing and Digital Commerce congresses into one massive event featuring ten tracks, all designed to address the current requirements and points of interest of the digital profession.
Digital is today's currency, and you simply can't miss out on the IMMAP DigiCon: Power of X-the biggest digital event ever to be mounted in the Philippines.
The trade association holds an annual IMMAP Summit, but for this landmark year in the industry, IMMAP has invited its mobile and digital commerce counterparts to merge their events to create the IMMAP DigiCon.
The IMMAP DigiCon: Power of X, Digital Multiplied is riding the digital wave with ten tracks, all meant to pump everything digital into the veins of mainstream.
The IMMAP DigiCon Speakers Committee successfully gathered more the 100 local, regional and global speakers from brands, agencies, media networks, and publishers-with more than 90% international as early as July.
The IMMAP DigiCon: Power of X, Digital Multiplied is expected to attract 2,000 delegates from across industries.