xAOC

AcronymDefinition
xAOCExpanded All Outlets Combined (market data)
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References in periodicals archive ?
* Nielsen xAOC through 05/23/15 Up 1.7% for the last 4 periods
1 brand in aromatherapy with a 50% share of the xAOC (expanded all outlets combined) marketplace, according to industry data.
1 melatonin and 5-HTP brand in America, according to Nielsen xAOC (extended all outlet combined) data for the 52 weeks ended June 16, and it is now driving growth in other segments, including gummies, brain health and digestive health.
According to Patricki, these chewy candy-like vitamin formulations represent the largest source of growth for the category; the 29 percent increase in sales over the past year translates to an influx of $125 million, according to Nielsen's extended all-outlet coverage (xAOC).
xAOC --Extended all Outlet Combined --vitamin category, Vigliante points out, has continued to experience consistent growth over the past several years, above 3%, with moderate growth in consumer staples, such as melatonin (up 17%), probiotics (up 5%), vitamin C (up 7%), prenatal (up 6%), and vitamin D (up 4%).
Source: Nielsen Scantrack, Total US xAOC Hispanic, 52 weeks ending
1 melatonin and 5-HTP brand in America, according to Nielsen xAOC data for the 52 weeks ended June 17.
This year alone in the United States, OGX is reported to be up 21% in xAOC (expanded all outlets combined, or FDM) sales and its base business is up 6% versus year-ago sales, a trend that it strives for year over year.